Yup, you read this title correctly. Perhaps you have been an avid attendee at many conferences in the past, maybe you are new at this or maybe, you are trying to present the benefits to your boss of attending yet another convention or event.
Well, we narrowed it down to 5 key factors of why you should never invest on assisting to these type of events, because after all, it is a financial investment!
REASON #1 - MY COMPANY DOESN'T NEED GROWTH.
The world changes EVERY.SINGLE.DAY at a rate unseen in history. The old rules of business no longer hold good as we cope with fist-fighting competition, mind-numbing speed, and exceptional complexity. Add in macro trends such as global markets, digitalization, cloud computing, millennial workforce shifts, mobile technology, and you are wrestling a whole new beast. One that can not be conquered with long-expired formula. See, conferences and conventions are a good platform to get trained, interact with people, and learn new ways of conducting businesses. If your company is not interested in any of the above and you are comfortable with knowing that you could miss out on learning what's new in the market and how you can benefit from this information and potentially take your business to the next level, then it makes absolutely no sense at all to attend.
The growth of your company or one self, is relative to the amount of effort and willingness invested into it.
REASON #2 - TRAVELING TO AN EVENT IS AN EXPENSE.
True. Why would you want to apply the knowledge gained from the conference successfully in your professional life, right?
Let us tell you that most companies that travel to an event treat this expense as an investment and the benefits you gain from the conference as a return on that investment.
In all honesty, this is one of the main benefits of attending such sessions and savvy, growing companies know and successfully APPLY this to their business models.
WARNING, if you don't want this to be a motivating factor for your personal as well as professional growth, attending and gaining knowledge is not recommended!
REASON# 3 - I DON'T SEE THE BENEFIT FROM GAINING "MORE KNOWLEDGE"
Maybe. Yes, maybe. The old saying that knowledge is power is wrong. See, knowledge is only POTENTIAL power. It only works if you add ACTION to it. When you attend a seminar, convention, business related event, etc.. you are being offered many sorts of knowledge, but you are also offered ways to apply action to such knowledge, which in return, will propel your company to better, brighter ways of doing business. If you don't like the benefits of achieving better, more automated and easier ways to doing your current work, then attending business related events is definitely not for you.
REASON #4 - I DON'T THINK NETWORKING AND VISITING NEW PLACES IS THAT IMPORTANT
This is so true for any person that has no desire to explore, connect, talk, identify and interact with others, for which in case, we don't have a clue as to how such person conducts business in this predominantly tech influenced world we're living in, where thanks to social media and social events, businesses have reached a whole other level where networking and communication skills are an absolute must! In other words, if you consider yourself an antisocial kermit who rather lives under a rock (we're not judging) then, do not attend these type of social events. After all, it is safer under a rock.....not!.
REASON # 5 - MY STAFF DOESN'T NEED TO BE MOTIVATED.
-My staff is knowledgeable, they are on the internet and they know their stuff. That's good enough motivation.
Well, conferences with abundant product knowledge help you to receive intelligent insights from some of the leading professionals and entrepreneurs in the industry. This can be a strong motivating factor for you and your managers on a personal as well as professional level.
In a recent research, managers who regularly attend seminars and industry related events increased their motivation by up to 87% and will, by default, motivate the rest of the team to better performance.
Good enough is not enough.
Remember that the investment in learning is a rounding error compared to the real cost of not learning fast enough: opportunities squandered, time wasted, competitive losses, customer attrition. To keep the true cost of learning low, learn as fast as possible.
When you attend conferences, trade shows, business events, etc.. you are quickly gaining knowledge and the necessary actions to apply them towards the knowledge which in return, will undeniably give you POWER!; the power you need to succeed.
It is impossible to add a price tag to this type of investment.
Learn why The Kright Konnection strongly suggests you add Tek Konnect to your list of "MUST ATTEND EVENTS" this year. A completely new concept brought to you by only the best ISV's in the market, sponsored by the most recognized leaders in the industry.
Learn more about what is Tek Konnect?
IMPORTANT REASONS TO ATTEND TEK KONNECT:
1- Konnect with amazing people and minds alike!
2 - Learn the latest trends from the products you might already be using OR you should be using such as eliminating those pesky fees when applying credit cards, who should pay for those fees? or the ultimate way to faster and more efficient, shipment processing, the new features of cloud based, inventory management software. The easier way to automate your accounts payable process and why should run an efficient webstore with Webtelligence, a fully integrated ecommerce solution for Sage. The list goes on a on!
3 - Phoenix, Arizona in March.. do we need to say more? Think Spring Training, avid baseball fans *wink - you're welcome!
At Tek Konnect, gain knowledge, apply action and gain POWER!
Register HERE and add the exclusive code: VIPPASS to receive up to 80% off your ticket!
See you at Tek Konnect Phoenix, AZ on March 24th, 2020 at the Renaissance Phoenix Downtown Hotel.
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